Key Takeaway
Jason McMurdie, Senior Vice President of Technology at iFIT, is spearheading a significant technological transformation in the connected fitness industry. In less than two years, he has rebuilt iFIT’s digital infrastructure, enhancing brands like NordicTrack and ProForm for a data-driven future. With a background in aerospace engineering and ERP consulting across various sectors, he applies cross-industry insights to address complex challenges. Tasked with resolving a fragmented data system, he successfully migrated to AWS and implemented SAP S/4HANA, creating a unified data source that improves real-time decision-making and operational visibility across the organization.
As Senior Vice President of Technology at iFIT, Jason McMurdie drives one of the connected fitness industry’s most ambitious technological transformations. In less than two years, he has orchestrated a fundamental overhaul of iFIT’s digital backbone, strategically positioning iconic brands like NordicTrack and ProForm for a data-driven, customer-centric future. His efforts represent not just modernization; they signify a complete reimagining of how a global leader operates at scale.
Jason’s unique perspective stems from a diverse career that began in aerospace engineering with Westland Helicopters in the UK, before transitioning into cross-industry ERP consulting. His extensive experience, spanning sectors from food and beverage to chemical engineering, equips him with a rare ability to apply solutions from one industry to tackle complex challenges in another.
At iFIT, he utilizes this cross-functional insight to dismantle legacy systems and construct a resilient, agile, and intelligent digital ecosystem.
Upon joining iFIT, Jason was tasked with untangling what its CEO described as a “quagmire swamp” of data—a fragmented infrastructure that impeded real-time decision-making. He responded by leading a seamless overnight migration to the AWS cloud and spearheading a global rollout of SAP S/4HANA. This cornerstone project, executed without any custom code, is establishing a single source of truth for the entire organization, enabling instant visibility into everything from inventory levels to supply chain logistics.
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