Key Takeaway
VyStar Credit Union is leveraging AI to enhance its digital banking services, focusing on personalized experiences for its over one million members in Florida and Georgia. Senior Vice President Stephen Jones emphasizes integrating AI into development processes to ensure faster, smarter, and secure releases. The credit union is transitioning from basic banking functions to offering insights on spending habits and tailored financial products. Collaborating with partners like CapTech and MX Technologies allows VyStar to enhance its capabilities without building everything in-house. With a six-year technology roadmap, VyStar aims to balance immediate needs with long-term goals while maintaining its community-focused mission.
As financial technology rapidly transforms the industry, VyStar Credit Union is demonstrating that credit unions can take the lead. By integrating AI into its development and mobile platforms, VyStar is creating faster, smarter, and more personalized digital banking—all while remaining committed to its mission to “Do Good” for over one million members across Florida and Georgia.
Stephen Jones joined VyStar in 2022 as Senior Vice President of Digital Development and Experience. His responsibilities encompass everything from initial product concepts to final delivery for both members and employees.
“We’ve integrated AI tools directly into our developer environment, or integrated development environment (IDE): the same spaces where we design, test, and launch code,” Stephen explains. “By embedding AI alongside security safeguards, we ensure that every release is faster, smarter, and more responsible. It’s about fostering innovation that our members can trust.”
Founded in 1952 for military members at Naval Air Station Jacksonville, VyStar has expanded without sacrificing its cooperative values. As a credit union, VyStar reinvests profits to benefit its members and communities. This distinction influences every technology decision, ensuring that innovation aligns with purpose.
“Our purpose is to do good,” Stephen states. “It’s a straightforward concept: we aim to do good for our members, good in the communities we serve, and good in every digital solution we provide.”
Rise of mobile-first banking drives personalized experiences
Today, members expect more than just balance checks and cleared paycheck confirmations. They seek real insights and proactive guidance. For credit unions, meeting these expectations is now essential.
VyStar is tackling this challenge directly. Its mobile and online platforms are being revamped to offer personalized experiences. The outdated model—checking balances and confirming paychecks—no longer suffices. Members today desire insights into spending patterns and recommendations for better financial products.
“We’re shifting from a trend where banking and credit union mobile apps focused primarily on what members expected,” Stephen notes. “Could they check their balances? Could they see if their paycheck had cleared?”
“Now, we’re exploring how to extract insights from that data so members can understand their financial habits, receive smart suggestions, and feel confident that their credit union is looking out for them.”
Mobile banking has become the primary method for many people to interact with their financial institutions. Federal Reserve data indicates that mobile usage is increasing across all age groups, with younger members conducting nearly all their banking through apps.
This underscores the importance of VyStar providing consistent experiences across every digital touchpoint. Whether a member checks rates on the website or logs into the mobile app, VyStar ensures a seamless and intuitive experience. While many financial institutions struggle with fragmented platforms that frustrate users, VyStar is eliminating that friction to create a unified digital journey.
Today’s members have grown up with technology at their fingertips. They expect their credit union to deliver the same smooth experience they receive from leading consumer platforms.
“Many of our members have had digital technology as part of their lives from their earliest memories,” Stephen observes. “That expectation shapes everything we do. We’re creating experiences that feel natural, intuitive, and aligned with how people live and bank today.”
Stephen refrains from using the term digital transformation. He believes it implies a beginning and an end, whereas technology has become integral to everything VyStar does.
“The reason I don’t use that term is that it suggests a starting and stopping point,” he explains. “We’ve moved past the point where digital must be inherent to everything we do.”
VyStar continues to operate physical branches and maintains a strong community presence. However, even these activities now incorporate digital elements, from branch staff using tablets to assist members to community partnerships that teach coding skills, preparing to mentor the next generation of leaders.
Technology partners fill capability gaps
Credit unions cannot develop every capability in-house. Instead of building everything internally, VyStar collaborates with strategic partners who bring specialized expertise, allowing VyStar to focus on its members while accelerating innovation.
One such partner is CapTech, which manages systems integration and strategic development for VyStar. CapTech handles both hands-on technical work and higher-level planning, helping the credit union align technology with business goals while adhering to regulatory requirements.
“CapTech provides a wide range of support, from direct integration assistance to enhancing our existing systems,” Stephen explains. “They can engage with infrastructure and code, support our current employee base, and help us advance various initiatives.”
CapTech also offers strategic advice, assisting VyStar in evaluating technology decisions within broader business contexts—guidance that becomes invaluable when assessing emerging technologies that present both opportunities and risks.
“They can also elevate their support to help us with strategy,” Stephen adds. “We establish a digital strategy and vision that aligns with the company’s overall vision.”
MX Technologies addresses a different challenge: making mobile banking easier to understand. The company’s tools clarify transaction descriptions and provide spending insights. Instead of encountering cryptic codes after swiping a card, members receive clear information about their expenditures.
“If you’ve ever swiped your credit or debit card at a gas station and looked at your mobile banking app, you might see a confusing combination of letters and numbers that you suspect is the charge from the gas station, but you can’t quite identify it,” Stephen explains. “MX takes that noise and translates it into something meaningful, so members can immediately recognize the charge.”
Beyond simplifying data, MX analyzes transaction data to help members understand spending patterns and discover suitable financial products. This partnership enables VyStar to offer features typically associated with larger banks without having to build everything from scratch.
“Thanks to their data analysis capabilities and our ability to integrate their software into our app, we’ll be able to provide more meaningful insights,” Stephen states.
VyStar also collaborates with community groups on STEM education. The credit union partners with Tech Sassy Girls to teach coding to middle schoolers, building future talent pipelines for the financial services sector.
Security built into the development process
Financial institutions face the challenge of balancing regulatory compliance with competitive speed. Traditional methods that treat security as a final checkpoint can slow development cycles at a time when competitive pressure demands quicker feature releases.
VyStar adopts a different approach. Security is integrated from the outset of development, with controls and safeguards embedded at every stage of the process. This prevents bottlenecks while ensuring thorough compliance.
“One of the simplest things you can do is start incorporating security and compliance into your design process,” Stephen suggests. “Whether you’re using a waterfall or Agile methodology, you can involve those experts when designing features or creating roadmaps.”
At VyStar’s headquarters, Stephen and the head of application security work in adjacent offices. Rather than scheduling formal security reviews that could delay projects for weeks, Stephen can simply walk over and address questions immediately.
“It’s not unusual for me to step out of my office, go over, knock on his door, and ask if he has five minutes to quickly tackle something,” Stephen shares.
This personal interaction becomes especially crucial as VyStar implements AI tools that introduce new compliance questions, with regulators closely examining how banks utilize AI and requiring clear governance and audit trails.
VyStar plans a six-year technology roadmap
Looking ahead, Stephen is considering not just VyStar’s immediate needs but also its long-term positioning. Today’s technology investments must lay the groundwork for VyStar’s future capabilities, rather than necessitating complete replacements down the line.
To stay ahead, Stephen continually researches new trends, explores emerging tools, and gathers insights from industry partners. This information informs strategic planning and helps identify trends before they become mainstream.
“I genuinely enjoy learning. I absolutely love consuming information,” he says. “For me, it’s about absorbing everything happening in the industry and connecting it back to our priorities and what we’re hearing from our members.”
To provide the best possible experience for its members, VyStar plans both short-term and long-term strategies, balancing immediate member needs with future competitive requirements. Credit unions must invest in capabilities that maintain their position while preserving the community focus that differentiates them from profit-driven banks.
“How are we planning for the next six months, and how are we planning for the next six years?” Stephen concludes. “If we’re not doing something now that will serve as the right foundation or stepping stone to get us there, we likely need to reevaluate our priorities and ensure alignment with that goal.”








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