Key Takeaway
Google has partnered with the LA28 Olympic and Paralympic Games organizing committee, Team USA, and NBCUniversal to integrate its AI and cloud computing technologies into the events. As a founding partner and official cloud provider, Google will deploy its Gemini large language model and Google Cloud infrastructure to enhance operations, including athlete training analysis and fan engagement. This collaboration aims to streamline information retrieval for fans and manage a workforce of 70,000 volunteers and staff. Google’s Vice President of Marketing, Marvin Chow, emphasizes the partnership’s goal of making the games more personal and interactive through AI.
Google has partnered with the Los Angeles 2028 Olympic and Paralympic Games organizing committee (LA28), Team USA, and NBCUniversal to integrate its AI and cloud computing infrastructure into the sporting competition.
As a founding partner and official cloud provider for the games, Google will play a key role in the first Olympic and Paralympic events held in the US in 26 years.
What Google will bring to the Olympics
This collaboration will see Google deploying its Gemini large language model (LLM), Google Cloud infrastructure, and search technologies.
Together, these tools will enhance operations such as athlete training analysis, fan information retrieval, and workforce management for 70,000 volunteers and staff members.
“With tools like Gemini and new Google Search features like AI Mode, it’s easier than ever for people to find the information they need, regardless of its complexity,” says Marvin Chow, Vice President of Marketing at Google.
“Our partnership with LA28, Team USA, and NBCUniversal builds on our successful collaboration from last summer, making the Olympic and Paralympic Games more personal and interactive for fans through the power of AI.”
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