Key Takeaway
Software firms are increasingly addressing sustainability challenges, including their environmental impact from data centers, hardware manufacturing, and global supply chains. With urgent net-zero targets, many companies are adopting emissions management platforms to track and reduce their environmental footprint. Genesys, a leader in customer experience technology, exemplifies this trend under the guidance of Chief Sustainability Officer Bridgette Bell McAdoo. She focuses on integrating responsible practices across the company, balancing growth with environmental responsibility. Her role emphasizes environmental stewardship, social responsibility, and transparent governance as essential components of Genesys’ long-term strategy and success.
Like many other industries, software firms are facing significant sustainability challenges.
In addition to energy-intensive computing ecosystems, characterized by extensive data centers and vast networks, technology companies also have an environmental impact that includes hardware manufacturing, business travel, and intricate global supply chains.
These companies are aware of this reality—and they recognize that time is running out to achieve their net zero targets.
Consequently, an increasing number of companies are implementing advanced emissions management platforms to monitor and mitigate their environmental impact, particularly regarding emissions and waste.
Genesys, a US-based leader in customer experience and contact center technology, is capitalizing on this trend.
Its adoption of cloud-based, AI-driven technologies is propelling it to become a well-known name, both in market share and environmental initiatives.
Leading Genesys’ sustainability efforts is Bridgette Bell McAdoo, Chief Sustainability Officer, who is steering the company’s initiatives to integrate responsible practices throughout its extensive operations.
Her role involves balancing growth with impact, ensuring that technological advancements contribute to both business success and environmental accountability.
At Genesys, she advocates for environmental stewardship, social responsibility, and transparent governance, viewing these elements as essential to the company’s long-term strategy and success.
We spoke with Bridgette to gain further insights into her role.
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