Key Takeaway
Technology firms are increasingly targeting Latin America for AI expansion, aiming to tap into local talent and meet the demand for autonomous solutions. Salesforce plans to invest US$1 billion in its Mexican operations over the next five years, focusing on building infrastructure to scale its Agentforce platform. This investment will fund a new headquarters in Mexico City and establish a Global Delivery Centre, along with a significant recruitment drive in Mexico and the broader region. Salesforce envisions this initiative as essential for transforming businesses into “agentic enterprises,” which integrate AI agents with human teams to enhance customer service, sales, and operations.
Technology companies are increasingly recognizing Latin America as a key area for AI growth, with organizations looking to tap into local talent while addressing the region’s rising demand for autonomous agent solutions.
In light of this trend, Salesforce has announced plans to invest US$1 billion in its Mexican operations over the next five years.
The enterprise software leader, known for its cloud-based solutions encompassing sales, service, and marketing capabilities, intends to allocate these funds towards developing infrastructure that allows its Agentforce platform to expand throughout the region.
This investment will support the establishment of a new headquarters in Mexico City and a ‘Global Delivery Centre’, while also facilitating a significant recruitment effort in Mexico and across Latin America.
Salesforce’s vision for the “agentic enterprise”
The company positions this initiative as essential to its mission of assisting businesses in their transformation into what it calls “agentic enterprises” – organizations that combine autonomous AI agents with their human workforce to enhance customer service, sales, and operational functions.
Original article: technologymagazine.com.
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