Key Takeaway
At MWC Barcelona 2025, Accenture emphasized AI’s transformative role in telecommunications. Senior Managing Director Francesco Venturini announced a report, created with the World Economic Forum, highlighting AI’s impact in the sector. The company focuses on three key areas: AI in network deployment and operations, enhancing customer experience through AI-driven care, marketing, and sales, and the role of AI in accelerating software engineering. Venturini noted that these domains garnered significant attention from clients, showcasing the importance of AI in modern telecommunications operations.
Accenture has positioned AI at the forefront of its presence at MWC Barcelona 2025, emphasizing the technology’s impact on the telecommunications sector.
Francesco Venturini, Senior Managing Director at Accenture, shared in an interview that the consultancy released a report in collaboration with the World Economic Forum, exploring AI’s role in telecommunications.
“The report was extremely well received,” Francesco states. “AI is a major area of focus.”
The company’s participation at the event centers on three areas where AI significantly influences telecommunications operations.
“We have three key areas: AI network, encompassing both deployment and operational aspects; the impact of AI on customer experience—how to rethink care, marketing, and sales in the AI era; and, perhaps less visibly, the role of AI in accelerating software engineering and the software lifecycle,” Francesco elaborates.
“These are the three main areas where we have compelling demos, and we’ve garnered considerable attention from our clients.”
78 Comments