Key Takeaway
The NBA has partnered with Amazon Web Services (AWS) to enhance fan engagement and analytics through AI and cloud technology. As the official cloud partner, AWS will launch the NBA Inside the Game platform, transforming vast data into insights and interactive experiences. This initiative aims to improve live broadcasts and fan interaction across NBA digital channels. Additionally, October marks Cybersecurity Awareness Month, highlighting the increasing frequency and evolution of cyber threats affecting major global brands like JLR, M&S, and Harrods, emphasizing the need for heightened cybersecurity measures.
The National Basketball Association (NBA) and Amazon Web Services (AWS) are embarking on a multi-year partnership aimed at significantly enhancing basketball fan engagement and analytics through AI and cloud technology.
As the official cloud and cloud AI partner of the NBA and its affiliated leagues—including the WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media—AWS will drive the league’s next wave of innovation by launching a groundbreaking basketball intelligence platform called NBA Inside the Game, powered by AWS.
AWS’ new platform is crafted to convert billions of data points into engaging insights and interactive experiences, transforming how fans connect with basketball globally.
Built on AWS’ industry-leading AI infrastructure, NBA Inside the Game introduces a range of advanced features that will enhance live broadcasts and boost fan engagement across major NBA digital channels, including the NBA App, NBA.com, and various social media platforms.
October is Cybersecurity Awareness Month, and this year its significance is more pressing than ever.
With major global brands facing a surge of cyber attacks—from JLR to M&S and Asahi to Harrods—the nature of cyber threats is evolving, and the number of incidents, especially those in the public eye, is increasing.
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