Key Takeaway
The NBA has partnered with Amazon Web Services (AWS) to enhance fan engagement and analytics through AI and cloud technology. As the official cloud partner, AWS will launch the NBA Inside the Game platform, transforming vast data into engaging insights and experiences. This initiative aims to reshape global fan connections with basketball, enhancing live broadcasts and interactions across NBA digital channels, including the NBA App and social media. NBA Executive VP Ken DeGennaro emphasizes that this collaboration will innovate the live game experience and deepen fans’ understanding of basketball for years to come.
The National Basketball Association (NBA) and Amazon Web Services (AWS) are embarking on a multi-year partnership aimed at significantly enhancing basketball fan engagement and analytics through AI and cloud technology.
As the official cloud and cloud AI partner of the NBA and its affiliated leagues—including the WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media—AWS will drive the league’s next wave of innovation by launching a revolutionary basketball intelligence platform named NBA Inside the Game, powered by AWS.
AWS’ new platform is crafted to convert billions of data points into engaging insights and interactive experiences, transforming how fans engage with basketball globally.
Built on AWS’ leading AI infrastructure, NBA Inside the Game introduces a range of advanced features designed to enhance live broadcasts and boost fan engagement across major NBA digital channels, including the NBA App, NBA.com, and various social media platforms.
AI: Enhancing fan experiences
“Partnering with AWS gives us the chance to enhance the live game experience through innovation and provide fans with a deeper understanding of basketball for years to come,” states NBA Executive Vice President and Head of Media Operations and Technology Ken DeGennaro.
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