Key Takeaway
Cosmetics brand Glossier, shapewear company SKIMS, and activewear label Vuori are joining a new shopping feature in ChatGPT. When users ask shopping questions, ChatGPT suggests relevant products, allowing for Instant Checkout directly within the chat. OpenAI reports that 700 million people use ChatGPT weekly for various tasks, including product searches. The platform acts as an AI agent, securely relaying information between users and merchants, while orders and payments are managed by the merchants’ existing systems. OpenAI collaborated with Stripe to develop this technology, which is now available as open-source software.
Brands like the cosmetics company Glossier, shapewear brand SKIMS, and activewear label Vuori are also set to join the platform.
When a user poses a shopping-related question, ChatGPT showcases products ranked by relevance.
If an item is available via Instant Checkout, users can simply tap to buy, confirm their details, and complete the purchase within the chat.
According to OpenAI, approximately 700 million people now use ChatGPT each week for various tasks, from product searches to discovery.
“Orders, payments, and fulfillment are managed by the merchant using their existing systems,” OpenAI states.
“ChatGPT simply serves as the user’s AI agent – securely relaying information between the user and the merchant, much like a digital personal shopper would.”
The role of Stripe in OpenAI’s open-source Agentic Commerce Protocol
OpenAI developed the underlying technology in partnership with payments processor Stripe, and has made the system accessible as open-source software.
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