Key Takeaway
The Claritas Rx data model offers actionable insights for Servier teams by integrating diverse data sources to enhance patient access to therapy. Its flexibility allows for tailored insights, whether for single drugs or multiple brands. A key feature is longitudinal data tracking, providing enriched patient-level data. The partnership with Servier is evolving towards predictive healthcare modeling, aiming to anticipate access challenges before they arise. This shift aligns with trends in personalized medicine, focusing on delivering specific insights for individual patient needs rather than generalized data, ultimately enhancing therapy access and support systems.
The Claritas Rx data model offers valuable insights for Servier teams.
The primary distinction of Claritas Rx lies in its method of data integration. “Our greatest strength is uniting various data sources and linking them to deliver actionable insights for field and pharmacy teams that directly influence a patient’s access to therapy,” Athena explains.
This adaptability goes beyond data integration to how information is displayed. “We can achieve this for customers with a single drug on the market, as well as for those with multiple brands, where we examine brand and disease-specific insights,” she adds.
A crucial aspect focuses on tracking patients over time with longitudinal data. “Thanks to the wide range of data sources we integrate, our specialty is in providing enriched longitudinal patient-level data.”
The Servier partnership is advancing towards predictive healthcare modeling.
The collaboration with Servier is now progressing into a phase that emphasizes more advanced analytical methods. As Athena notes, future initiatives will aim to foresee access challenges before they arise.
“We’re enhancing our analytics and utilizing predictive tools to provide teams with insights into where patients may face difficulties accessing therapy before it occurs,” she states.
This transition towards predictive capabilities aligns with broader trends in healthcare. As treatments become increasingly personalized, Claritas Rx seeks to ensure that support systems are equally customized to the unique circumstances of each patient.
“We’re in an age of personalized medicine and tailored healthcare options. Access to therapy is also personalized,” Athena remarks. “Our next goal is to be more prescriptive: not just providing standardized insights for the entire population, but offering manufacturers and pharmacies insights into the specific needs of individual patients regarding their access to therapy.”
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