Key Takeaway
Brian Inouye, Chief Engineer at Toyota Motor North America, announced a collaboration with AT&T to enhance customer-centric solutions through connected vehicles. He emphasized that 5G technology will drive future mobility innovations, providing engaging experiences for users. With AT&T Connected Car integration, passengers can connect up to five devices for high-speed streaming, gaming, and remote work. Select Toyota models also feature SiriusXM with 360L, combining satellite and streaming content for a unified audio experience. This partnership underscores the growing convergence of connectivity, entertainment, and data-driven experiences in the automotive industry.
Brian Inouye, Chief Engineer at Toyota Motor North America, states: “Toyota is collaborating with AT&T to strengthen our commitment to providing innovative, customer-focused solutions.
“As we create more connected vehicles, 5G lays the groundwork for future mobility innovations by enabling more engaging experiences for our customers.”
High-speed Wi-Fi enhances passenger experience
With AT&T Connected Car integration, passengers can connect up to five Wi‑Fi‑enabled devices simultaneously, enjoying 5G-speed streaming, gaming, browsing, and remote work on the go.
Selected Toyota models also feature SiriusXM with 360L, combining satellite and streaming content for a seamlessly integrated audio experience.
The platform broadens access to music channels, on‑demand programming, curated “For You” recommendations, and effortless content discovery.
For the telecommunications industry, this evolution underscores the growing convergence of connectivity, entertainment, and data-driven in-vehicle experiences.




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