Key Takeaway
Attio enables startups to onboard quickly without high costs, aligning with its philosophy of delivering early value. This approach has attracted over 5,000 paying customers, including notable startups like Lovable and Modal. Modal highlights that Attio allows them to create a CRM tailored to their business needs, enhancing operational agility. In early 2025, Attio raised $52 million in a Series B round led by GV (Google Ventures) to further its AI-native vision and expand globally. The funding will help Attio enhance its customizable CRM platform, focusing on efficiency and adaptability for its users.
This enables startups to onboard swiftly, free from the burden of high costs, aligning with Attio’s core philosophy of delivering early value. This approach has proven highly effective in attracting customers and fostering long-term partnerships, resulting in Attio serving over 5,000 paying customers, including startups such as Lovable, Granola, Modal, Replicate, and Public.
“Attio finally allows us to create a CRM that suits our business, rather than forcing us to adapt to the software,” Modal states. “The capability to modify our system as our go-to-market strategy evolves has been transformative for our operations.”
Empowering startups to operate with agility, ownership, and speed
Earlier in 2025, Attio secured $52 million in its Series B funding round, led by GV (Google Ventures), to advance its AI-native vision and expand engineering and product development on a global scale. With these funds, Attio is intensifying its commitment to creating the most efficient and customizable CRM platform for its customers.
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