Key Takeaway
Organizations are highlighting the potential of new technology to enhance equitable access to performance feedback in motorsport, where coaching resources often vary by budget. Formula E plans to implement this technology for its drivers and offer it to other teams. Beth Paretta, VP Sporting at Formula E, expressed excitement about partnering with Google Cloud to innovate in motorsport. Additionally, Google Cloud is collaborating with the organization More than Equal to develop female talent in motorsport, providing access to advanced driving simulators and incorporating Driver Agent technology into their Driver Development Programme for five emerging female drivers.
The organizations have highlighted the potential of this technology to enhance equitable access to performance feedback in a sport where coaching resources often rely on team budgets.
Formula E intends to implement the technology with its own drivers while also offering it to other teams and competitors within the wider motorsport community.
“Formula E has always served as a platform for innovation, and we are excited to partner with Google Cloud to explore the possibilities that arise when world-class technology meets world-class motorsport,” says Beth Paretta, VP Sporting at Formula E.
More than Equal partnership expands Google Cloud’s role in women’s motorsport development
As part of this collaboration, Google Cloud is partnering with >= More than Equal, an organization dedicated to nurturing female talent in motorsport.
The partnership includes providing access to advanced driving simulators at Manchester Metropolitan University Institute of Sport and the Centre of Excellence for Women in Sport.
The Driver Agent technology will be utilized in More than Equal’s Driver Development Programme, which supports five emerging female drivers.
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