Key Takeaway
Jason McMurdie, Senior Vice President of Technology at iFIT, has led a significant digital transformation for brands like NordicTrack and ProForm. He tackled a complex legacy data system, modernizing it through a complete technological overhaul. This included migrating to AWS cloud, implementing SAP S/4HANA for unified data, and integrating AI with Salesforce to enhance customer service. Beyond technology, Jason’s people-first leadership improved team morale dramatically, shifting from -45 to +11 in under two years. His blend of technical expertise and a human-centric approach is redefining the fitness experience for millions globally, shaping the industry’s future.
As Senior Vice President of Technology at iFIT, Jason McMurdie is the driving force behind a significant digital transformation for renowned fitness brands like NordicTrack and ProForm. Charged with modernizing decades of outdated infrastructure, he faced what was described as a “quagmire swamp” of data that hindered innovation and real-time decision-making.
Leveraging a unique background in aerospace engineering and cross-industry consulting, Jason has led a comprehensive technological overhaul. His initiatives include a seamless migration to the AWS cloud, a global implementation of SAP S/4HANA to establish a single source of truth, and the integration of AI with partners like Salesforce to transform customer service.
Yet, his most notable achievement lies in cultural transformation. By advocating for a people-first leadership philosophy, he boosted team morale from an alarming -45 to +11 in less than two years. This powerful blend of extensive technical knowledge and a human-centric approach is crafting a seamless, intelligent, and responsive fitness experience for millions of users worldwide, truly shaping the future of the industry.
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