Key Takeaway
The merger of the two organizations aims to enhance capabilities and serve the broader market, particularly in securing the global supply chain for rare earth metals. China’s recent decision to halt supplies to the US and allies has intensified the search for alternative sources, raising concerns about competing with Chinese prices. Barbara emphasized that the focus should not be on undercutting prices but on providing a stable and reliable supply of essential magnets for the technology sector, highlighting the need for security in the face of global manufacturing challenges.
“Uniting our two organizations allows us to enhance our capabilities and collaboratively serve the wider market.”
Securing the Global Supply Chain
The drive to find alternative sources for rare earth metals has gained momentum after China’s decision to halt its supply to the US and its allies.
This move has raised concerns about the feasibility of competing with established Chinese production on pricing.
“This year served as a wake-up call for all of us. Globalization has led to much of our manufacturing moving overseas,” Barbara remarked.
“When China announced it would stop supplying rare earth materials for magnets to the US and our trading partners, it sent shockwaves throughout the system.”
For USAR and its partners, the emphasis is not on undercutting market prices but on ensuring stability within the technology sector.
Barbara stated: “We don’t need to compete with Beijing on price; our goal is to provide a secure and reliable supply of the essential magnets needed to drive the world forward.”
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