Key Takeaway
Jeb Terry, CEO of Cosm, emphasizes that the Daytona 500 will offer fans an immersive experience beyond traditional viewing. The partnership with Cosm allows NASCAR to expand its reach into specialized venues. Fox Sports has enhanced its broadcast technology for the race, using Cosm’s wide-angle cameras for the first time in NASCAR history, capturing unique views of the Daytona International Speedway. Additionally, a heavy-lift drone with a full-frame camera lens provided aerial footage, while NASCAR optical data was integrated into Fox Sports’ graphics system for real-time statistical analysis during the broadcast.
“We’re crafting an experience where you don’t just watch the race – you live it,” states Jeb Terry, Chief Executive Officer of Cosm.
“The Daytona 500 will be unlike anything fans have ever experienced before.”
The partnership with Cosm expands NASCAR’s reach beyond traditional broadcast channels into specialized viewing venues designed for immersive experiences.
Fox Sports enhances broadcast technology for race coverage
Fox Sports has implemented new broadcast technologies for its coverage of the Daytona 500, incorporating Cosm’s wide-angle cameras for the first time in NASCAR history.
These cameras offered views of the Daytona International Speedway, the venue for the race – and the broadcaster intends to use these technologies for potential future NASCAR events if successful.
Additionally, Fox Sports deployed a heavy-lift drone equipped with a full-frame camera lens to capture aerial footage that conventional camera setups could not achieve.
The network integrated NASCAR optical data into its SportsMEDIA Technology (SMT) graphics system, a platform that generates real-time data visualizations – providing viewers with statistical analysis throughout the broadcast.
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