Key Takeaway
Gen blocks 110 social engineering attempts every second, highlighting its commitment to online safety. Leena Elias, Chief Product Officer at Gen, emphasizes the importance of universal scam protection through Norton. The Norton Scam Protection offers real-time defense across web, email, SMS, videos, and phone calls, included at no extra cost in various Norton plans. Key features include deepfake protection for AI-generated audio, advanced scam detection while browsing, and a mobile-exclusive SMS analysis tool powered by Norton Genie AI. This comprehensive approach aims to enhance user safety against sophisticated scams globally.
On average, Gen blocks 110 social engineering attempts every second, meaning that hundreds are thwarted in the time it takes to read this article.
“We’re making Norton AI-powered scam defense as universal as the scams themselves,” says Leena Elias, Chief Product Officer at Gen.
“By expanding Norton Scam Protection across all Norton markets, we’re not just deploying technology – we’re elevating the standard for online safety: no matter where you live, you deserve the same opportunity to protect yourself from sophisticated scams.”
Real-time, multi-channel defense
Norton Scam Protection now offers real-time defense against scams across web, email, SMS, videos, and phone calls wherever Norton products are available.
Provided at no additional cost for both desktop and mobile users through Norton AntiVirus Plus, Norton Mobile Security, and Norton 360 plans, the solution includes several advanced features:
- Deepfake protection: Instantly detects malicious AI-generated audio in English-language videos on YouTube and Facebook, also compatible with AI PCs for automatic protection.
- Safe web: Delivers advanced, AI-driven scam detection while shopping or browsing, actively safeguarding online interactions.
- Safe SMS: Powered by Norton Genie AI, this feature analyzes the language of text messages to identify sophisticated scams. It is exclusively available on mobile, providing protection where users face the most risk.
- Genie AI-powered assistant: Offers instant scam guidance and advice at the tap of a button – now enhanced with Deepfake Protection for English-language YouTube videos and actionable cyber safety insights.
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