Key Takeaway
Sophie Gray, Head of Microsoft Business Solutions, highlights that sales representatives spend 70% of their time on non-sales tasks, particularly administrative duties. To address this issue, Microsoft has introduced two AI agents through its Microsoft 365 Copilot platform, allowing users to interact with applications using natural language. These tools aim to enhance productivity in lead qualification, meeting preparation, and proposal development, freeing up time for customer engagement. The first tool, Sales Agent, automates the conversion of contacts into qualified leads, continuously expanding sales pipelines by researching potential customers and managing communications.
Sophie Gray, Head of Microsoft Business Solutions, Sales and Technical Sales, notes that 70% of sales representatives’ time is spent on non-sales activities.
She shares: “From my conversations with the sales team, I understand how much they dislike administrative tasks.
“Preparing for customer meetings and presentations can consume a significant amount of time for [sales] individuals.”
To address the gap between productivity and revenue growth, Microsoft has introduced two new AI agents.
Through its Microsoft 365 Copilot platform, these agents allow users to interact with Microsoft applications using natural language commands.
With these new tools tailored for sales organizations, Microsoft aims to assist companies in addressing lead qualification, meeting preparation, and proposal development—areas that often consume considerable time that could be better spent on customer engagement.
How Microsoft 365 Copilot Sales Agent Transforms Contact Management Workflows
The first of these new tools, Sales Agent, automatically converts contacts into qualified leads.
This technology continuously works to expand sales pipelines by researching potential customers, scheduling meetings, and communicating with prospects.
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