Key Takeaway
AWS and Publicis Sapient are collaborating to enhance enterprise digital transformation through personalized, scalable AI solutions. Matt Garman, CEO of AWS, emphasizes their joint effort to accelerate cloud adoption. Publicis Sapient has launched an AWS business unit, focusing on business development, sales, and operations, including data and AI specialists. Together, they aim to facilitate customer cloud migration via new solutions in AWS Marketplace and develop industry-specific Gen AI technologies. Additionally, Publicis Sapient is investing in training to upskill its workforce in AWS’s advanced AI and machine learning services.
“In today’s business environment, scaling personalization is essential. Our partnership with Publicis Sapient combines AWS’s cutting-edge AI services and top-tier security with their expertise in digital transformation,” states Matt Garman, Chief Executive Officer of AWS.
“Together, we are speeding up cloud adoption and implementing production-ready AI solutions.”
New AWS business unit highlights commitment to enterprise digital transformation initiatives
As part of this partnership, Publicis Sapient has launched an AWS business unit, investing in teams and capabilities across business development, sales, marketing, and operations – including business analysts and data and AI scientists.
The two companies will also invest in creating scalable, up-to-date capabilities, including:
Transformational journeys for customers: Publicis Sapient and AWS will pool their resources and expertise to help customers accelerate their cloud adoption and migration, including through new solutions available in AWS Marketplace.
A roadmap of future technologies: Publicis Sapient and AWS will develop and introduce new Gen AI solutions tailored to industry-specific use cases for digital business transformation and AI in marketing.
Talent growth and development: Publicis Sapient is dedicated to training and certifications to enhance its workforce’s expertise in AWS technology, including its leading AI and ML services.
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