Key Takeaway
In the competitive Swiss telecommunications landscape, Sunrise emerges as a bold disruptor. Fabrizio Campanale, VP of Entertainment, discusses the company’s pioneering strategy, including being the first European operator to launch 5G and implement a nationwide 5G Standalone network. He highlights the complex execution of this rollout and the strategic 3G network shutdown, emphasizing a culture of pragmatic innovation stemming from the 2020 UPC merger. Sunrise’s approach prioritizes customer focus while balancing rapid innovation with operational excellence, shaping the future of connectivity in Switzerland through strategic network advancements and the intelligent use of AI for service assurance.
In the competitive Swiss telecommunications market, Sunrise emerges as a bold disruptor. This exclusive insight with Fabrizio Campanale, VP of Entertainment, In-Home, and One Assurance, explores the strategy behind its market-defining moves. Discover how Sunrise became the first operator in Europe to launch 5G and one of the earliest globally to deploy a nationwide 5G Standalone (SA) network.
Fabrizio Campanale outlines the intricate, cross-functional execution of the 5G SA rollout and the high-stakes 3G network shutdown, a forward-only strategy with no fallback. He highlights how a culture of pragmatic innovation, developed from the 2020 merger with UPC, enables Sunrise to take calculated risks. Central to every decision is an unwavering focus on the customer, balancing rapid innovation with the solid operational excellence essential for a reliable, seamless user experience. Learn how the Sunrise approach is shaping the future of connectivity in Switzerland, from network strategy to the intelligent application of AI for proactive service assurance.
59 Comments