Key Takeaway
Wimbledon is enhancing fan engagement through advanced Gen AI models that provide accurate, tournament-specific insights on player performance and match statistics. Usama Al-Qassab, Marketing and Commercial Director, emphasizes the commitment to a superior fan experience across various platforms. The “Likelihood to Win” feature has been upgraded for 2025, offering real-time win probabilities based on player data and match dynamics. This system operates on IBM’s Red Hat OpenShift, ensuring consistent insights across devices. These innovations are part of a longstanding 35-year partnership between Wimbledon and IBM, which has previously introduced technologies like heat maps and serve analysis.
Whether the question is about who has converted more break points or which player is currently excelling, the system utilizes Gen AI models specifically trained on Wimbledon’s editorial style and tennis terminology, ensuring that responses are both accurate and aligned with the tournament’s tone.
“We are dedicated to providing fans with the best possible Wimbledon experience, whether they engage with us through TV, radio, digital platforms, or on-site,” says Usama Al-Qassab, Marketing and Commercial Director at the All England Club.
Likelihood to Win has been improved for 2025.
Previously, this feature offered static win probabilities, but it now provides dynamically updated projections throughout each match, reflecting player statistics, expert opinions, and match momentum.
The system operates on IBM’s Red Hat OpenShift, enabling consistent, real-time insights across various devices and locations.
These innovations are part of a 35-year partnership between Wimbledon and IBM, which has introduced heat maps, serve analysis, and now advanced Gen AI experiences.
Read this feature in the August edition of Technology Magazine by clicking here.
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