Key Takeaway
Attio provides real-time tools for sales teams and engineers, featuring a programmable SDK for custom app development. It offers a free trial and pricing from $29 to $119/month, catering to startups with 5,000 paying customers. Pipedrive, serving over 100,000 businesses, focuses on deal management with a Kanban interface and AI features like “Pipedrive Pulse,” starting at $14/user/month. HubSpot, with 248,000+ customers, boasts a robust ecosystem and generous free tier, though pricing increases with added tools. Monday CRM, part of the Work OS platform, offers a user-friendly interface and AI capabilities, priced at $12-28/month/user.
Attio provides tools for sales teams, including instant synchronization upon signup that manages millions of records in real time, as well as for GTM builders and engineers. Attio’s programmable SDK enables custom code execution within the platform, unlocking numerous possibilities for unique app development. The platform offers a free trial and four pricing tiers, ranging from a free version to options priced between $29 and $119 per month. With 5,000 paying customers, including Modal and Lovable, Attio presents a robust CRM solution for startups aiming to grow in the coming years.
Pipedrive
A well-established player, Pipedrive serves over 100,000 businesses with its effective sales strategy. The platform features a Kanban-style interface that facilitates drag-and-drop deal management, while automations enhance activity-based selling. Pipedrive has been gradually introducing AI features, most recently focusing on “Pipedrive Pulse” (beta), which is designed to forecast and optimize sales pipelines.
Starting at $14 per user per month and offering over 500 integrations, Pipedrive is a solid choice for startups primarily focused on deal flows and seeking a sales-first CRM solution.
HubSpot
As one of the longest-standing CRMs, serving over 248,000 customers worldwide, HubSpot excels in its established ecosystem of integrations and tools for sales and marketing. The free tier is generous, allowing unlimited contacts, making it an appealing option for newer companies; however, pricing can increase significantly as additional tools are added.
HubSpot has quickly integrated AI capabilities across its product suite, with Breeze AI being the flagship feature. However, due to the product’s legacy and scale, it remains uncertain whether HubSpot will successfully make these AI enhancements feel truly native, as newer competitors have done.
Monday CRM
Built on the popular Work OS platform, Monday CRM features a colorful, intuitive interface that is familiar to existing Monday.com users. With over 245,000 customers across its broader suite, Monday CRM blends flexibility with accessibility.
The system combines elements of a spreadsheet and a visual dashboard, offering multiple views and robust no-code automation. AI features are rapidly expanding, including Monday Magic, a natural language workflow builder, and a “Digital Workforce” of task-specific AI agents. Pricing ranges from $12 to $28 per month per user, making it affordable while effectively scaling with a team’s needs.
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